MARKETING
Be Heard
We use our digital marketing service to identify and engage our client’s target audience in order to convert leads into sales. Every action is made through considered metrics to ensure the best return on investment (ROI) for our clients. We have proven that a combined approach, with these digital marketing services substantially increases online traffic.
Techniques
Social Media Marketing
Collectively, social media platforms receive billions of visits every month and offer plenty of opportunities for businesses to attract visitors and increase sales. This medium should not be ignored due the high levels of potential traffic, brand awareness effectiveness and the positive effects it has for search engine optimization.
We can develop a strategy and manage your social media channels. We’ll build a network and business relationships, grow your followers with targeted individuals or companies, build your brand and trust through interactions, and promote your services in the correct manner.
WHY NOT START TODAY?
Social Media should be a part of any business digital strategy. Even if you are not ready to start now, it is essential that you have your social media channels set up. With every day that passes, you could be losing potential followers who are interested in your services. Your audience consists of the people or companies you are connected to through social media channels and should be people interested or related to your product or services. We will build your audience through related communities, followers, social groups and most importantly, via promotional advertisement. These strategy generates a network of interested people, which will gain more exposure and interaction for your business than just gathering followers would.
Platforms
Facebook Advertising
Facebook consists of billions of users around the globe. Therefore, it is a viable platform to reach out to your potential customers. We will design and implement a tailored strategy to meet your business’ requirements and objectives. Using our knowledge and expertise, we make optimum use of the broad range of Facebook tools available.
Before starting a campaign, we analyse the behaviour, demographics, interests, and other important factors of your business and existing customers. This will surely give us the data we need to drive customers or give you the desired goal for your business.
Instagram Advertising
Like Facebook, Instagram has millions of followers around the globe. With images and videos, advertising on Instagram is therefore excellent for branding purposes. Here you can raise your brand for a broad target or group. The platform is well suited for more aggressive short-term and strong campaigns and so, it is more important to build a relationship with its users and see it as a process and a long-lasting relationship.
So, it is required of us to get the demographics and interests related to your business, which helps us to run a successful ad campaign for your business.
Search Engine Marketing
I use platforms like Google or Bing to make internet searches on dailies. The same thing applies to billions of people around the world. Statistics has it that a search engine like Google is being used by approximately 1 billion people every hour. With this kind of engagement from users, it is safe to say that marketing via search engines are very vital for your business or service to reach a great number of your prospective audience or customers. Whatever goal you have in mind to achieve for your business, marketing via search engines will tremendously drive it home.
Google Advertising
Every second, there are 2.3 million searches performed on Google, and the majority of search result pages include Google ads, which are paid by various businesses. Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google ads can also help in the ranking of your website on SERP (Search Engine Result Pages). Therefore, an effective ad campaign via google ads is very necessary for any business in the world today, whether local or international.
Depending on your business goal, we can aid you in running a successful ad campaign that will surely put your business above your competitors.
Search Engine Optimization
Properly optimizing your website or page links will effectively boost your rankings and visibility on the search engine result pages. SEO (Search Engine Optimization) is very vital for all businesses with web links and to coin it all, it’s free. To achieve this, there are different measures and setups that needs to be done. These can be sitemap submission, website optimization, proper webpages attribution, backlinks, listing submissions etc. When done properly, the search engine keeps crawling back and forth your website or page. This undoubtedly keeps your link visible on all related searches done by millions of users around the world.
Platforms
Google My Businesss
This is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Google My Business is also a listing service offered to everyone one who owns a business with a physical address. Registering on this platform really boosts the presence of local businesses on Google, thereby making it easy for online users to connect with the business when its product, service or related keywords are searched.
Business Point 24
This platform tremendously aids local businesses, from small to large scale, to have a strong web/digital presence, which will in-turn result in the increase of sales, getting good business reputations and gaining popularity on search engines. It is a free service for all local businesses in Nigeria. By adding your business on this platform, it will automatically be indexed by Google, which appears on google search under 24 hours of a complete registration. Just like Google My Business, it offers a listing service as well.
Video Ads
Advertising your business is one thing and choosing the better ad type is another. Currently, statistics shows that 70% of internet users watch and engage with videos more than any other media type out there. This is to say that when ads are put in video forms, their conversion rates are often high. This is why running a video ad campaign is also a necessity for any business out there and we can help you create an attractive one for your business.
We create explainer videos with animated characters, photo-slide videos and real videos with clean voiceovers.
Channels
Youtube
This is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day and up to 1.5 billion people visit YouTube every month. That makes it a perfect reason to run your ads with YouTube. At Mkdigital Technologies, we create stunning video ads for our clients and with the business' demographics and interests, we setup successful ad campaigns on YouTube that will surely captivate the minds of the viewers, thereby redirecting them to your website or page. Contact us today for your video ads. Let's drive customers to you via this awesome channel.
Comedy Extreme TV
Comedy Extreme TV is an online comedy platform developed by Mkdigital Technologies and was launched in 2020. This platform has been gaining popularity over the internet because of its contents. There are so many comedy videos from famous comedians around the world and the contents are updated regularly. For this reason, the platform is gaining a rapid and massive popularity. Using this great platform for your business promotion is a sure way of driving traffic to your business, whether local or online. The platform accepts video and image ads alike and will surely boost your online presence.
Reasons To Choose Video Advertising
Versatility
Video ads can be used almost anywhere like on Video hosting platforms, Television stations, Electronic billboards, Social Media platforms, Listing platforms etc.
Responsiveness
As we know, a single video can fit in many screen orientations or formats supported by advertisement platforms, either in landscape or portrait form.
High Conversions
Video ads tend to convert more than any other media type in the modern world because of its visuals and how it's properly used to describe a business brand.
